EARTH Powder Infusion

Color and variants EARTH Powder Infusion

Description PREVIA natural haircare EARTH Powder Infusion

Previa Natural Haircare Earth Powder Infusion

A natural, vegan, plant-based hair colour system made with pigments derived from leaves, roots, flowers, and fruits. A gentle, rebalancing colouring treatment designed to achieve even, vibrant, and long-lasting colour. The system is enhanced with pure direct pigments to ensure maximum colouring performance.

When mixed with water, it creates a colouring treatment containing 98.7% plant-based ingredients of natural origin.

BENEFITS & PERFORMANCE

Earth Powder Infusion combines the effectiveness of professional hair colouring with scalp-care benefits, helping to normalise sebaceous gland activity and restore the scalp’s natural balance. It colours the hair while preserving its natural structure, creates luminous shades, enhances shine, and covers grey hair.

Pigments released from the powders provide natural colour results, maintain the integrity of the hair fibre, and deliver rich, intense shades. Thanks to their antibacterial and anti-inflammatory properties, they help restore and rebalance both scalp and hair.

FORMULA

A blend of plant pigments from 5 dye plants, enhanced with pure direct pigments and plant-based oils.

PLANT COMPONENTS

Mixtures obtained by grinding roots, rhizomes, tree bark, leaves, branches, and plant-derived gums. Through water infusion, the blend releases natural colouring pigments. Selected dye plants undergo a galvanisation process to ensure optimal tolerance and safe use.

DIRECT PIGMENTS

Pure colouring substances that penetrate the hair thanks to their small molecular size without damaging the hair structure. They ensure improved coverage, colour durability, and professional results.

PLANT OILS

Castor oil, date oil, and rice bran oil neutralise the powdery texture of plant pigments, supporting scalp hygiene. With their softening and illuminating properties, they nourish the hair and enhance colour brilliance.

SCALP & HAIR CARE BENEFITS

The organic ingredients selected for Earth Powder Infusion help thicken the hair shaft, improve scalp microcirculation, and regulate sebum production, reducing dandruff and flaking. Suitable for sensitive and inflammation-prone scalps requiring an ultra-gentle colouring solution.

Cleanses the scalp and helps prevent dandruff and flaking

Provides antibacterial and sebum-regulating action

Strengthens the hair fibre, adding density and volume to fine, weakened hair

Forms a protective film around the hair, enhancing shine and vitality

Gentle action that preserves hair health and structure

PERSONALISED SHADES

Earth Powder Infusion allows colourists full creative freedom. Shades are 100% intermixable, enabling the creation of a fully customised colour palette.

SUITABLE FOR

All hair types

Damaged and brittle hair

Chemically treated hair

Bleached hair

FORMULA STANDARDS

100% VEGAN – no ingredients of animal origin

Free from: ammonia, ethanolamine, PPD, resorcinol, SLS, parabens, SLES

Dermatologically tested

Application EARTH Powder Infusion

Before use, always perform a preliminary allergy test. Carefully read the instructions and strictly follow the directions for use.
FOR PROFESSIONAL USE ONLY.